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What your share on your timeline is generally called a post. Specifically, you share:

• Statuses - how you are feeling, or where you are.
• Posts - text e.g. information about your choir’s next gig;
• Photos - e.g. your choir’s recent performance, your cat looking cute, what you had for dinner;
• Videos - e.g. your choir singing, what your cat was doing to look cute, how you cooked your dinner;
• Links - web pages people might be interested in.

You can choose who you share it with, that is who …